The North Face
BRANDING A NEW CIRCULAR APPAREL COLLECTION Project: Naming, Visual Identity & Creative Direction Role: Director & Designer We helped The North Face launch and brand their new collection made entirely of refurbished clothes, becoming a new leader in the re-commence industry and helping to divert their brand from landfills around the world. Under the constraint of no photography, we created a visual world heavy on typography and inspired by cornermen mantras. Recognized as a finalist in the 2019 Fast Company World Changing Ideas Awards. The brand is growing 100% month after month.
