MSC
REDEFINING GOOD SEAFOOD Project: Social Media Campaign, Photoshoot, Toolkit Role: Director For over 20 years the Marine Stewardship Council has been making sure people have access to sustainable seafood but with low awareness in the US. With a carefully art directed shoot, we created a playful, cross-channel, highly targeted social media and OOH campaign to launch in tandem during seafood month and reintroduce MSC to their North American audience. Nearly three-quarters of those who saw the campaign say it made them more interested in sustainable seafood, and nine in ten say that it made them more likely to buy fish with the MSC label.
