Hungry Harvest
REINVENTING A MISSION DRIVEN BRAND Project: Rebrand Role: Director, Designer, Illustrator To stand out from a wave of look-alike produce delivery services rapidly crowding the direct-to-consumer market, Hungry Harvest needed a strong brand that elevated their mission to build a better food system and empower families with access to healthier – and fun – food choices. The plant power-inspired brand identity amplifies the creativity and satisfaction that comes from eating every part of every plant of every shape, color, and size. A playful spectrum of color and illustrations are rooted in showing the joy that comes from being creative and spontaneous in the kitchen. Shortly after launch, the rebrand was featured in Brand New, Fonts In Use, and Nosh!
