iwi
BRANDING THE FUTURE OF FOOD Project: Naming, Visual Identity, Package Design, Brand Book Role: Director & Designer In the middle of a Texan desert, in a little town named Odessa, a group of agriculture scientists and food industry experts pioneered a new approach to sustainable farming that would revolutionize the way the world gets their nutrition. Powered by renewable energy from the sun, ponds filled with salt water and a whole lot of algae, they launched their first product—an Omega-3 supplement—and asked us to build the brand. Soon after launch, the product was picked up by the Vitamin Shoppe, GNC and Rite Aid and featured on the Wall Street Journal and CNN.
