Ryllace
LAUNCHING A INCLUSIVE D2C BRAND Project: Identity, Photoshoot, Social assets, Ecommerce Experience, Brand Book Role: Director More than 67% of the women in the US are considered “plus size” but the fashion industry continues to treat size 14+ as an afterthought. Enter Cornerstone Brands, on mission to reject fast fashion, reward quality and transparency and break through to a sophisticated but underserved consumer. From the brand design to a three day shoot to every detail of the ecomm experience, we designed Ryllace to stand out in the crowded plus-size category by demonstrating restraint, attention to detail, and a bold and beautiful experience.
