Planned Parenthood
BREAKING THE PERIOD TABOO Project: Social Media Campaign "Follow Your Period" Role: Director & Designer Planned Parenthood asked us to help launch their first-ever digital product—the Spot On period and birth control tracker. We developed a targeted social media campaign called "Follow Your Period." During our campaign, the app reached over 1 million downloads, with a CPI dipping below $0.50 cents, significantly lower than industry average rates of $3-$4/CPI. The app and campaign earned a Gold Distinction in the Shorty Awards. The app was an honoree in Fast Company’s Innovation By Design Awards.
