RiseBoro
REBRANDING AN ICONIC COMMUNITY ORGANIZATION Project: Naming, Visual Identity & Creative Direction, Photoshoot, Brand Book Role: Director & Designer In the 1970s, RBSCC started to rebuild the Bushwick neighborhood community and 40 years later, it's expanded to affordable housing, rehab, home meals, youth programs and more. We completely re-imagined the brand, adopting a bolder name, story and design that honors their legacy and positions it for the next 40 years — RiseBoro Community Partnership. The new brand fueled a 35% increase in applicants for employment opportunities, unprecedented online donations and social media engagement that beat industry benchmarks.
